Our work for SCL Ingegneria Strutturale mainly consisted of rebranding and web design. SCL is a well known structural engineering studio based in Milan, which also features international partnerships with renowned business companies.
Brand Identity
Despite being in the business for more than twenty years, SCL was still lacking a unique and well defined brand identity. Following their recent international growth though, they felt the need to make their communication uniform and versatile.
Since SCL is already well known and enjoys trustworthy consideration, it was more appropriate to just clean up and revamp their existing identity as well as to write a few but clear guidelines to make their voice uniform. The first step was to redesign their logo in order to keep it recognizable, but either fix or improve its scalability, contrast and reproducibility.
Their own green was finally set as it was inspired by different versions they had used in the past; this new colour comes in both web friendly RGB and corresponding Pantone CMYK values to give the studio a guarantee of consistency throughout different media.
Last but not least, the font had to reflect the voice of SCL: this Futura-inspired sans serif case carries the authority of an established classic in a sharp, distinctive fashion.
Web Design
The website is meant to be the showcase of SCL. With plenty of white space and simple, geometric elements, their highlights can truly stand out, whether you’re looking at the worldwide network they run or the details of their latest projects.
You can visit their website at www.scl-ingegneria.it